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Some Exciting News about Headland – We’ve Changed

Some Exciting News about Headland – We’ve Changed

We have some exciting news to share – We’ve changed 

At Austech next week (June 7 to 10), we will be revealing the very exciting evolution of the Headland brand and a slight change in name, which reflects our modern portfolio and the increased focus on “Technology”.

Our name is changing

From June 7, 2022 our name will change from Headland Machinery to Headland Technology.

Our brand is changing, but our passion remains the same

Within our marketing you will start to see our vibrant new colour (Hela), a recognisable, refreshed logo, yet the same values and commitment to innovation, that we have always been passionate about.

As we all know well, the world is digital. Technology is at the heart of almost everything we do, and smart factory solutions are no longer the point of difference but a mainstream set of solutions which enable businesses to compete.

“The new brand embodies everything that is important to the Headland team – embracing the future, networked production, thought leadership, leading software and machinery technology and caring family values”. George Yammouni, CEO.

We trust you will see some of these themes reflected in our rebranding next week and we look forward to this next chapter.

We have also put together a video our rebranding story…

See how we’re applying the new brand

See our new microsite we’ve developed for the Austech, Australian Manufacturing Week


Contact marketing to request a copy of our branding PDF and how we are going to apply the rebrand.

Please send through any questions you may have; we’d love your feedback – email marketing@headland.com.au