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Case Study

Introducing SteelTuff – The Next Best Thing in Rural Fencing Solutions

Introducing SteelTuff – The Next Best Thing in Rural Fencing Solutions

Designed, tested and manufactured in Bayswater, Victoria, SteelTuff Rural Fencing Solutions have introduced a revolutionary fence post that’s unlike anything else on the market.

Unsatisfied with the performance, lifespan and the sometimes toxic and dangerous nature of conventional fencing materials, SteelTuff Director, Manufacturer and Designer Neil French, knew there had to be a better way of keeping his farm and livestock safe.

Made from a revolutionary, new generation material called ZAM®, SteelTuff fence posts have the strength of steel and the longevity never before seen in other posts on the market.

Smarter, safer and stronger, SteelTuff is the environmental choice 

With no material wastage during the manufacturing process and 100% recyclable, SteelTuff posts are the environmental choice, adhering to safety regulations RoHS and ELV.

Promoting smarter resource management and minimising environmental impact is highly important to the team at SteelTuff. Unlike other conventional rural fencing materials like treated pine and concrete, SteelTuff posts eliminate toxic waste and landfill.

“The design is totally different to anything else on the market. Everyone who sees the product thinks it’s magnificent,” SteelTuff creator Neil French recently told us.

SteelTuff posts can be used in:

  • Marine environments heavily affected by salinity
  • Highly acidic conditions, perfect for pigs
  • Soil foundations with any pH level
  • Areas subject to repeated wear and weathering

The right sized post for whatever your farming needs are

Available in a post range that includes the weaner picket, steer heavy post and mongrel gate post, all SteelTuff posts are made from a high tech coated  steel for superior performance in any condition. Rolled formed for added strength and durability, the posts are self sealing and will outlast concrete, pine and galvanised posts in all weather and soil conditions.

SteelTuff Fence Post Range
SteelTuff Fence Post Range

Backed by SteelTuff’s 100% satisfaction guarantee, you’ll benefit with a complete and fully integrated system

SteelTuff Rural Fencing Solutions supply all the fixtures and components you need to install a superior fence for your property and farm. Including slide on brackets, easy-to-fit strainers, flexible gating options and more, putting up a fence has never been easier. According to Neil himself, “I wanted a fence post that would last a lifetime. You put it in once and don’t have to go back – it’s in, finished, done.”

Armed with a new product, SteelTuff needed a new website to market to the world

Specialising in web design, brand management, print management and promotion, IndustryMarke is an in-house marketing agency within Headland. Working closely with Neil French and the production team at SteelTuff Rural Industrial Solutions, www.steeltuff.com.au was born, built from the ground up.

If you are in the market for a new website, or are looking for a revamp of your existing page, contact IndustryMarke on 03 9244 3500 for a free planning meeting to map out your future business goals.